East Coast Fine Arts has a comprehensive advertising program designed to ensure that our sales are visible in various mediums, and that buyer participation is maximized. We have also developed in-house mailing and email lists to keep customers informed of upcoming events.
PRINT – Print publications are still a highly effective way of promoting and marketing auctions or tag sales. Collectors and dealers comb different publications for upcoming events. Depending on the sale, ECFA will use various newspapers and magazines to publicize our sales. These include the Antiques & The Arts Weekly, the Maine Antiques Digest, the Palm Beach Post, the Miami Herald, the Orlando Sentinel, and more.
ONLINE – The internet is a cost effective way to reach not only a local audience, but national and international as well. More and more, the World Wide Web is becoming the source for people’s information. In addition to promoting our own website, ECFA will also advertise sales on various trade specific online websites. These include Invaluable, Live Auctioneers, Auction Zip, Estate Sales. Com, Craigslist. In addition, most print ads now also appear on that publications online website.
DIRECT MAIL – Mailing advertising material directly to potential customers is a time tested method of promotion. Targeted mailing is especially valuable for onsite sales to make sure the locals know about the sale. Direct mail to our in-house mailing list informs customers of upcoming events.
EMAIL – Email blasts are a great way to reach large numbers of potential customers for a reasonable price. Email allows almost unlimited use of graphics and photographs at a small fraction of the cost of a printed catalog. ECFA has an in-house customer mailing list, and also will purchase target specific lists for specialty sales.